A new identity for the Grand Traditions Fine Homes.

Brand Identity

Custom design of brand and all collateral materials. Project included logos, color palate, website, letterhead, business cards signage, photo watermarking, and all collateral materials.

Logo was designed with the flexibility to be used horizontally or vertically.

Vertical Logo.

Simple illustration showing the structure of the nail intersecting and joining building materials. It connotes the transparency of the building elements and the strength that comes with a simple hammer and nail.

Horizontal Logo.

The logo is designed so that it is consistent and can be used as a horizontal or vertical mark.

Signage.