Mindful Waste

A new identity for Mindful Waste.

Mindful Waste's mission is to eliminate food waste through education, prevention and recovery.

 

Brand Identity

Logo design, color, typography, comic book concept, character development, apparel & collateral materials.

 
 
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New Mark.

The imagery is to be engaging and raise awareness and educate about food waste. Wormy is found throughout elements - s/he represents composting.

 

Comic Books Theme & Character Development.

Designed a comic book series and cast of characters to help articulate and educate students about how to eliminate food waste through education, prevention and recovery.

 
Alex Apple

Alex Apple

Alex is studious and likes to know about what the right thing to do is - s/he focuses on information about what foods can be saved and why.

Captain Apple

Captain Apple

Captain Apple is Alex’s alter-ego. S/he appears when it is time to put all of the information gathered into use. Action Steps.

 
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Ec-Warrior

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Project FoodPrint represents the Curriculum division of Mindful Waste.

 
 

Promotional Brochure

Fridge Magnet

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Business Cards

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Apparel

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About the program. Video produced by Mindful Waste.

Website designed by another studio.