Start-up business focused on supporting students by curating social, emotional, learning (SEL) professional development for educators.
SENIOR PRODUCT DESIGNER
I partnered with a visionary founder to establish SEL School Consulting. From strategy to implementation, I utilized design thinking principles to craft a compelling brand identity, develop an intuitive e-commerce site, and create user-centric marketing materials. My work encompassed the entire UX design process, from research and ideation to prototyping and testing, ensuring every element resonated with our target audience and provided a seamless user experience.
PROJECT A:
Systems Design + E-Commerce Website of Annual Membership to SELMatters
PROJECT B:
E-Commerce website for SEL Summer Institute at Harvard Graduate School of Education.